What is ruby chocolate? The short answer to the question of what ruby chocolate is: it's a pink chocolate, produced from cocoa beans without any colorants, following dark, milk, and white chocolate. Ruby chocolate is still relatively new among chocolate varieties. Introduced in 2017 by the renowned Zurich-based chocolate company after 13 years of development, this chocolate offers a unique flavor. Its color, scent, and texture captivate its customers. While ruby chocolate's most striking feature is its color, its flavor and aroma also make it a favorite among chocolate lovers. While it might initially appear to be made by mixing it with a pink fruit, it's actually made without any other ingredients. Following ruby chocolate's introduction, ruby chocolate Turkish coffee, which took its place on the market, also found its way to chocolate lovers.